Most In-Demand Link Building Tasks on Upwork – June 22, 2025
🔗 What Clients Are Hiring Freelancers for in Link Building – June 22, 2025
Our latest analysis reveals which specific link building services are in highest demand across real Upwork job listings submitted by a user. This isn’t a general “SEO” roundup—each category reflects an actual task clients are asking freelancers to complete right now.
📊 Task Breakdown from Job Descriptions
| Task Category | Number of Jobs |
|---|---|
| Guest Post Outreach & Publication | 253 |
| Competitor Backlink Analysis | 235 |
| Link Profile Audit & Toxic Backlink Removal | 194 |
| Local Citations / Directory Link Building | 118 |
| PBN Link Building | 111 |
| Internal Link Optimization | 70 |
| Niche Edit / Link Insertion | 50 |
| Manual Outreach Backlink Building | 49 |
| HARO Link Building / HARO Outreach | 31 |
| Digital PR Link Building | 25 |
| Press Release Link Building | 23 |
| Broken Link Building | 18 |
| Forum / Blog Comment Link Building | 18 |
| Resource Page Link Building | 10 |
| E-commerce Product Review Link Building | 4 |
| Infographic Outreach & Promotion | 4 |
🧠 Key Insights for Freelancers
🥇 Guest Post Outreach Is Still the #1 Priority
A quarter of all listings request end-to-end guest post campaigns: prospecting, pitching, content writing, and link placement. If you do this, showcase it clearly.
📊 Clients Want Data-Driven Link Strategy
“Competitor backlink analysis” ranks almost as high. Fluency with Ahrefs, Semrush, Screaming Frog and the ability to translate findings into strategy is a major plus.
🧹 Link Profile Cleanups Are in Demand
Spam link audits, disavow prep, and GSC integration were found in nearly 200 listings. If you’ve helped recover sites from penalties, this is your niche.
📍 Local SEO: Steady Demand
Over 100 jobs mention directory and citation building. If you serve local business SEO, now’s a good time to refine your offers.
⚠️ Clarify Tactics – Especially for PBNs
111 jobs requested PBN-related work. If you avoid black-hat strategies, call this out in your profile to set expectations.
🎯 Bonus Micro-Niches
- HARO & Digital PR: Journalistic outreach and fast pitching.
- Niche Edits & Press Releases: Content insertion + media-ready PR writing.
- Broken Link & Resource Page Outreach: Smaller but valuable sub-niches.
🛠 Tips to Stand Out
- Add real proof: guest post links, audit samples, before/after toxic link cleanup.
- List your tools: Pitchbox, Hunter, Ahrefs, Screaming Frog.
- Mention turnaround time and outcomes (DA/DR, spam reduction).
- Offer packages: e.g., starter audit, guest post campaign, monthly link cleanup.
Freelance Task Insights
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📧 support@freelancetaskinsights.com
Disclaimer: This tool uses AI to analyze job descriptions and identify niche freelance tasks. While we aim for accuracy, results may vary and should be used as directional insights rather than absolute recommendations.
