Most Requested E-commerce Ad Copywriting Freelance Tasks – Insights as of September 1, 2025
🛒 Top E-commerce Ad Copywriting Freelance Tasks – September 1, 2025
At Freelance Task Insights, we recently analyzed a batch of E-commerce Ad Copywriting–related job descriptions submitted by a user. Instead of relying on keyword counts, we dove deeper—reading context, identifying actual needs, and categorizing the kinds of work clients are really asking for.
The results show that clients want more than just general ad copy—they’re looking for specialists who can deliver scroll-stopping Meta ads, engaging video scripts, creative briefs for UGC, and data-driven funnel copy. Below is the breakdown of the most requested categories.
📊 Most Requested E-commerce Ad Copywriting Freelance Tasks
| Task Category | Number of Jobs Requesting This Task |
|---|---|
| Meta/Facebook Ad Copywriting for E-commerce | 20 |
| Video Ad Scriptwriting for E-commerce Ads | 15 |
| UGC & Direct Response Creative Briefs for E-commerce Ads | 12 |
| Direct Response Funnel/VSL Ad Copywriting | 10 |
| Google Ads PPC Copywriting for E-commerce | 3 |
💡 Key Takeaways for Freelancers
- Meta ad copywriting dominates demand.
Clients want hooks, emotional storytelling, and copy that performs in rapid testing cycles. - Video ad scriptwriting is a major growth area.
Short, under-60-second scripts built for UGC or voiceover formats are common requests. - Creative briefs and UGC concepts are valuable.
Turning research into actionable ad briefs shows skill in both strategy and copywriting. - Funnel and VSL ad copywriting appear often.
Clients want writers who can craft persuasive copy across multiple funnel touchpoints. - Google Ads PPC copywriting is a smaller niche.
Technical expertise with e-commerce PPC setups adds another differentiator.
Action Steps for Freelancers
- Showcase Meta ad campaigns with measurable ROAS and CTR improvements.
- Add video script samples to your portfolio, emphasizing brevity and engagement.
- Offer services that include creating UGC briefs and ad concept strategies for creators.
- Highlight your funnel/VSL expertise with examples of conversion-oriented copy.
- Mention Google Ads PPC copywriting as a specialized skill if you have results in this area.
💡 Pro Tip for Freelancers: E-commerce clients love data. Showcasing ad performance metrics like ROAS, CTR, or conversion rate lifts alongside your copy samples will make your profile stand out.
Want insights like this for your niche? Submit a few job listings you’re targeting and let Freelance Task Insights do the heavy lifting…
This tool uses AI to analyze job descriptions and identify niche freelance tasks. While we aim for accuracy, results may vary and should be used as directional insights rather than absolute recommendations.
