Website Speed Optimization: What Clients Are Hiring For (June 23, 2025)
🚀 Top Website Speed Optimization Tasks Clients Are Hiring For (June 23, 2025)
This post summarizes what clients are actively requesting in the website speed optimization category, based on a scan of job listings submitted by a user on June 23, 2025. These insights help freelancers focus on services that are actually in demand—rather than guessing what clients might want.
We categorized the most frequently mentioned optimization needs and counted how many times each one appeared in client job posts.
| Task Category | Number of Jobs |
|---|---|
| WordPress Speed Optimization | 30 |
| Website Performance Audit & Diagnostic | 25 |
| Mobile Core Web Vitals Optimization | 20 |
| CDN & Caching Configuration Optimization | 18 |
| Image Optimization & Lazy Loading Implementation | 15 |
| CSS/JS Minification and Render-blocking Resource Removal | 12 |
| Shopify Speed Optimization | 10 |
| WooCommerce Speed and Checkout Optimization | 8 |
| Wix/Webflow Speed Optimization | 5 |
🧠 Key Takeaways
- WordPress speed fixes dominate client demand, with many asking for both audits and hands-on implementation.
- Mobile Core Web Vitals remain a pain point—especially metrics like LCP, CLS, and TTI.
- Tasks like image optimization, lazy loading, and CSS/JS minification frequently appear as standalone requests.
- Clients are also looking for help with Shopify, WooCommerce, and even Wix/Webflow speed improvements.
What Freelancers Should Focus On
- Clients want freelancers who can both run audits and implement fixes—especially on WordPress.
- Demonstrating success with Core Web Vitals improvements (especially for mobile) will help you stand out.
- Mention experience with CDN setup, caching plugins, and server optimization in your proposals.
- Show before/after speed metrics using tools like PageSpeed Insights or GTmetrix—clients want proof.
- If you’ve worked on Shopify or WooCommerce, highlight your ability to optimize dynamic checkout flows without breaking functionality.
✅ Pro Tip: Clients are tired of buzzwords—they want freelancers who can show actual results. If you’ve got before/after page speed scores or a track record of improving Core Web Vitals, lead with that.
📩 Want insights like this for your niche? Submit a few job listings you’re targeting and let Freelance Task Insights do the heavy lifting. Your scan will be summarized and emailed back to you.
⚠️ Disclaimer: This tool uses AI to analyze job descriptions and identify niche freelance tasks. While we aim for accuracy, results may vary and should be used as directional insights rather than absolute recommendations.
